During my 11 years with HostBaby, I designed dozens of themes and hundreds of ‘skins’ for use with our Wizard website building tool. HostBaby serves musicians working in every conceivable genre. In order to make our themes as broadly appealing as possible, each one started as a basic wireframe with variable layouts and then I designed multiple skins to overlay to suit artists of varying dispositions.
Fun Aside: As a marketing tool, I also built out fully representational homepages for each variation — inventing band and artist names, cd covers, book covers, and believable copy — to give artists an idea of what each theme would look like in practice. If you ever need a name for your band, I’m your girl!
A small sampling of that work can be found above. More detailed images are available upon request.