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Taproot Hosting was a green (wind powered) web hosting start-up I co-owned with my business partner, Chad, from 2008 to 2010 in Portland, Oregon. We turned profitable in the first year and then sold the company to a local competitor when it became clear life was pulling me towards London, UK.

I took the lead on website’s aesthetics, logo, and UX design while Chad managed the hardware, software, and co-location facility our business was housed in.