The Rad Fatty Merit Badges started as a bit of a lark and then blossomed into something truly powerful.
Starting as a joke on my personal Facebook wall, the badges soon took on a life of their own via a wildly successful (800% funded) crowdfunding campaign. The badges went from a concept to an actual product — pins and stickers — and garnered press from an impressive variety of sources:
Using some of the funds from the crowdfunding campaign, I designed and developed this website in hopes it would serve as platform for a continuation of the wonderful storytelling happening across social media as people discussed how they’d earned their individual badges. Storytelling, as we all know, is a powerful tool to humanize and eradicate shame.